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Web6 nov. 2024 · Whilst they were aware of the IPA benchmark to allocate 60% of budgets to brand activity to maximize growth, a multitude of things got in the way. Web21 sep. 2024 · Some key highlights from the 2024 IPA National Practice Management Benchmarking Report: Four in 10 firms reported double-digit organic growth rates, … WebThe annual IPA Agency Census report is widely available and picked up by industry publications and, on occasion, the national press. This is the only benchmark survey … hk rating